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Feeding best practice in farming

From the 2020 Annual Report

A dairy farmer is preparing the daily feed ration for their herd and needs to adjust the formulation to account for rain and the addition of nine extra cows. They quickly add the correct number of cows to an app and activate the rain function; a new, balanced ration is sent automatically to the mixer wagon for the team to begin loading the exact amount of ingredients needed that day. A few hours later, they review the mix precision to ensure the cows were fed accurately. They also receive an alert informing them that there may be an opportunity to optimise their starch inclusion that could improve the herd’s milk production. The same message goes simultaneously to the farm nutritionist who, by the next morning, has remotely updated the ration calculation, adjusting the starch content.

This automatically appears on the mixer wagon loading system, ready to be implemented with that day’s feeding programme. The busy farmer, meanwhile, can continue to focus on running their farm.

Data-driven decision-making

Such instant nutrition and farm performance guidance is an everyday feature of the CowConnect weighing system and feeding software, one of a range of technology-led tools delivered by Intellync, a division of AB Agri. Through products such as CowConnect, Intellync provides its customers with data-driven insights that enable them to make better, faster, more sustainable decisions on farms – and across the supply chain – in line with best practice.

Intellync was launched in December 2018 to bring together and grow AB Agri’s data, technology and sustainability capability, with its complement of deep agricultural expertise.

It has three business areas:

  • FarmWizard, acquired in April 2020, which provides easy-to-use and navigate dairy farm management software and milk processor solutions;
  • CowConnect, an innovative weighing system and feeding solution that transforms how dairy farms drive feed accuracy. Following the acquisition of CowConnect in March 2020, it was combined with AB Agri’s existing nutrition and farm performance platform to create a world-leading feed management solution for the dairy industry;
  • Sustain, which works with food processors and retailers to enhance brands, drive continuous improvement and safeguard supply chains through a specialised combination of technology and sustainability services.

Market-leading capability

Underpinning all Intellync’s product linesis its recently commissioned Technology Centre in Kilkenny, Ireland. This new facility is central to the business’s plans to deliver market-leading solutions that work across the entire supply chain. As Intellync expands its portfolio, it will also increase the centre’s capability to support customers around the world and feed a growing population in a responsible way.


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