ESG at Retail

Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy.

A farm in the Primark Cotton Project in India A farm in the Primark Cotton Project in India



Primark’s business model is underpinned by its long-standing Ethical Trade and Environmental Sustainability (ETES) programme, which has been a cornerstone for over 15 years. Building on this foundation, in 2021 the business launched Primark Cares, its 2030 vision to make more sustainable fashion accessible to everyone. Through a focus on three key areas, Product, Planet and People, Primark is transforming its operations and supply chain. This includes the design and production of its clothing, the selection of materials, its collaboration with suppliers, and the packaging and shipping of its products.

The Primark Cares strategy is enabled by four key elements: a commitment to ethical trade and human rights set out in its Supplier Code of Conduct and Supply Chain Human Rights Policy; a commitment to reduce environmental impact, articulated through its Environmental Policy; how the business collaborates and innovates with suppliers, stakeholders and partners; and traceability and transparency.

Primark has established a governance framework to oversee ethical trade and sustainability, including its Primark Cares strategy and human rights and environmental due diligence within the supply chain. To effectively understand, manage and mitigate risks, Primark actively engages with a broad range of stakeholders, including policymakers, worker rights organisations, civil society groups, and industry initiatives at both national and international levels.

Please read more about ESG at Primark in the Primark Sustainability and Ethics Progress Report 2023/24.


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