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In September 2019, ACH, our US-based grocery business acquired Anthony’s Goods, a fast-growing digital-first company specialising in organic flours, vegan foods, whole-grain snacks and many other natural goods.
Many of Anthony’s Goods products are category top-selling items on Amazon in North America and the brand has built a strong consumer following over recent years.
In early 2020, before COVID-19 struck in the US, online grocery was growing at approximately 35% year-on-year. This accelerated during the pandemic as more consumers turned to online shopping.
Our team was able to swiftly respond with a substantial increase in production to meet the increase in demand.
The nature of the online grocery market requires a business to be able to respond to the rapidly changing demands of its customers. The entrepreneurial culture at Anthony’s Goods enables us to perform strongly in this market, evidenced by the 30 new products we launched in the year.
The combination of accelerated demand and new product launches led the business to record its strongest year for both sales and production.
