About Us
Our Businesses
Investors
Responsibility
Media
About Us
Our Businesses
Investors
Responsibility
Media
We have been serving communities across the UK whose cultural heritage originates from east and south Asia, Africa and the Caribbean for more than 30 years. We are a leading supplier of food products to the Indian, Chinese and Thai foodservice sectors with our well-known brands including Lucky Boat noodles, Rajah spices, Habib and Tolly Boy rice and Elephant Atta flour.
During the lockdowns our customers who own restaurants had to rapidly shut their doors. Our team at Westmill mobilised to help them adapt their businesses to conform with the UK Government’s COVID-19 guidelines. We created a Restaurant Survival Guide to support them in setting up takeaway and delivery services, which in turn helped many of them to withstand the commercial shocks caused by the pandemic. It was issued in five languages (Bengali, English, Hindi, Mandarin and Urdu) and had an estimated reach of 20,000 restaurants.
Our own workforce comprises people of diverse cultural heritages and they play a key role in our connection with the communities we serve. Over the last year, they have come together and actively participated in a range of community-focused events.
We distributed more than 370,000 meals to local centres across the country as people struggled to cope with the pandemic. Elephant Atta sponsored Heart UK to raise awareness of healthy eating, including devoting a section of the Heart UK website to south Asian recipes. We worked with Michelin-starred chef Atul Kochhar to create ‘heart healthy’ recipes using Elephant atta chakki flour.
Earlier this year we also supported the British Asian Trust’s Oxygen for India Emergency Appeal. Our Rajah and Elephant Atta brand teams hosted online cooking demonstrations to build awareness of the significant challenges faced by the people of India due to COVID-19 and to raise money for the appeal.