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About Us
Our Businesses
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We have supported dairy farmers for more than 30 years with nutrition and specialty feed products, and more recently with data and technology platforms which deliver insights that create continuous improvement in agricultural supply chains.
We are now bringing these businesses together with a new consultancy service to create an international dairy business that will enable us to better service the industry, offering products that deliver increased value, efficiency and ultimately profitability for dairy farmers.
Dairy products are a rich source of protein, naturally fortified with vitamins and minerals, and consumption is growing globally. Recent data from the IFCN Dairy Research Centre suggests global milk consumption will increase over 20% by 2030, compared to 2020 levels. However, a herd’s productivity can vary hugely. Farmers ideally want consistent and efficient milk production, but to do this they need to make sure their cows are getting the right nutrients in the right quantities on a consistent feed-by-feed basis. This can be challenging because a cow’s diet is primarily made up of silage, which can be inconsistent in quality.
We are able to help farmers maximise the potential of their herds through animal feed and specialty nutrition products, and through data and technology solutions which improve productivity. We are already wellknown for our animal feed and specialty nutrition. In the UK we work with over 2,000 UK dairy farms and distribute products to over 10 different countries. We have an extensive portfolio of feed and specialty nutrition products for dairy herds, as well as the knowledge and insight into how best to apply them.
Our data and technology services come into play when it comes to mixing the herd’s diet, which a farmer has to do up to three times a day. Our Feedlync app and weighing system, used in over a dozen countries worldwide, calculates and adjusts diet formulations based on cow numbers, accurately weighing and measuring ingredients to ensure each batch of feed precisely meets the herd’s nutritional needs. Along with better and more consistent nutrition, farmers can also improve productivity by understanding the connection between their inputs, such as feed and farm management techniques, and their outputs in terms of milk quantity and quality. Our dairy software platform integrates farm information from multiple app sources, providing the farmer with all available data in one concise dashboard.
Having the data is important, but it is the interpretation of data that offers farmers a step-change in performance. Combined with our nutrition, data and technology services, our new consultancy service can help farmers join the dots across their farm operations. Our consultants will combine data and technology-driven insights with our portfolio of feed and nutrition products in a more holistic way to help farmers better meet their herds’ needs. This bespoke service will help us develop a trusted, insightful relationship with farmers so that we can support them with business planning, herd nutrition, wellbeing and welfare, which ultimately improve herd productivity and profitability.
We have launched our new business first in the UK, with an ambition to scale it up and ultimately improve the efficiency of the dairy sector internationally.